Opel Astra 'Speaks for itself'
Integrated campaign
Integrated campaign
The new Opel Astra's got what it takes to rival the best in its class. The car is so good that it practically sells itself. And, it's the perfect answer to any remnants of brand prejudice towards Opel. So, we allowed the Astra to do all the talking. No fancy words, no supermodels and no Hans Zimmer soundtrack. Just the car in all its glory and bold confidence. The new Opel Astra. Speaks for itself. The campaign rolled out in more than 50 different countries and included cinema, tv, social, print, OOH, as well as digital. It has been held up as the Stellantis group’s most successful launch ever.
The soundtrack for the film was made using "the voice" of the car – the actual AVAS engine sound. Being a plug-in hybrid engine, this sound is really distinctive. The sound design was carefully crafted to enhance the very sensitive camera animation. We worked with the very talented Wenke Kleine-Benne from Mermaid Sound to create something truly unique-sounding and in keeping with our big idea.
German commercial: https://www.youtube.com/watch?v=hY_KE4oJXRA
Sound Design case film in German can be found here: https://vimeo.com/926197952?share=copy
Awards:
Sound Design case film in German can be found here: https://vimeo.com/926197952?share=copy
Awards:
Art Directors Club for Germany 2023 - Merit - Audio - Audio Design for Film
First place - HorizonT.net "Kreation des Monats Mai 2022"
First place - HorizonT.net "Kreation des Monats Mai 2022"
Credits:
Client: Stellantis
Agency: McCann Frankfurt
CCO: Götz Ulmer
ECD: Donovan Bryan
CD: Marion Bryan / Neil Meyer / Björn Seib
Art Director: Marion Bryan / Guto Kono
Copywriter: Schakir Islamow / Neil Meyer
Motion Graphics: Jordon Marais
Account Management: Harris Kantas / Caline Baroud
Head of Production: Jonathan Helmer
Production company: Sehsucht
Director: Antoni Nykowski
Producer: Frauke Fudickar
Sound: Wenke Kleine-Benne (Mermaid Sound)
